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It’s not clear that the young and perky are the best market for corporate matchmakers.Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.

Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.

Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.

With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.

These young adults are now more likely than any other age group to use mobile dating apps.

Although 15% of Americans have used online dating themselves, a larger share report that they are familiar with online dating from the experiences of people they know.

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General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.

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